- Fantasy gaming company Dream11 will soon sell merchandise as well.
- Fancode is a multi-sports aggregator platform that offers content, commerce and community engagement.
- In April 2019, Dream11 became India’s first gaming unicorn.
Indian gaming unicorn Dream11 is going to start selling sports merchandise and game tickets as well, tells Harsh Jain, co-founder and CEO of the company.
A merchandising feature will soon be available on the multi-sports aggregator platform Fancode, which is also owned by Dream11.
Fancode was launched in April with Yannick Colaco and Prasana Krishnan, as chief business officer and chief strategy officer respectively. The platform brings sports content, commerce and engagement together under a single roof.
It offers personalised, ad-free, curated sports experience with news, live match scores, research-based insights, fantasy sports statistics, expert fantasy tips, in-depth game analysis and access to other sports fans, and more.
As Dream11 aims to become a one-stop shop for sports fans, its next logical step is merchandising.
Dream11 has had a dream run this year, where it turned unicorn in April. Thanks to IPL and the World Cup this year, the company’s users touched 75 million.
Dream11’s user base grew at a compounded annual growth rate (CAGR) of 230% over three years.